Former Big Brother Naija housemate, Adekunle Olapade, has expressed concern over the growing number of ex-housemates who end up financially stranded after leaving the reality TV show.
Adekunle noted that despite Big Brother Naija being the biggest reality show in Africa, there appears to be no clear success path for participants after the show, leaving many to struggle financially.
Taking to his social media handle, he wrote:
“Let me double down and say that BBN is the biggest reality TV show in Africa, but somehow, Nigeria does not have a Reality TV culture – there’s almost no certain success path after the show, and most of the reality stars suffer for this.”
The reality star’s post quickly sparked mixed reactions online.
Reacting to a fan who suggested that housemates should simply return to their primary jobs after the show, Adekunle explained that many contestants were unemployed before joining Big Brother Naija and saw the platform as a chance to change their lives.
“A lot of the cast didn’t have 9-5s to begin with – which is why they tried to change their story by going on the show. Only a few had jobs or businesses before they went on the show. But yes, going back if things didn’t work out doesn’t sound like a bad idea,” he added.
His remarks come shortly after activist lawyer Deji Adeyanju raised similar concerns, alleging that some Big Brother Naija winners became poorer after the show, and questioning whether they actually receive the prizes promised to them.
