Content creator and actress Kemi Ikuseedun, popularly known as Mummy Wa, has announced that she will set firmer professional boundaries in 2026, stating that she will no longer accept projects that disrespect her time or compromise her values.
Speaking in an interview with Saturday Beats, the actress said prioritising her peace and personal principles has become a major focus this year.
According to her, she is no longer comfortable with her work being dismissed as “just content,” noting that such a mindset undermines the effort, creativity, and intention behind what she does.
“I am no longer available for projects that will disrespect my time, disrespect or drain my values, and reduce whatever I do to ‘just content’,” she said.
“That phrase, ‘just content’, is something I am no longer comfortable with. I am going to work on myself in different ways. My peace is very important to me, so anything that disrespects my time or my values, I am no longer available for it.”
Addressing her creative evolution beyond the widely loved Mummy Wa character, Ikuseedun explained that while the persona still has room to grow, she is intentionally creating space for her personal identity and broader creative abilities to flourish.
“There is still a whole lot to the Mummy Wa character,” she said. “This year, I want to explore and observe more. I am allowing Mummy Wa to age and to observe life. At the same time, I am giving room for Kemi Ikuseedun to bloom, grow, and showcase other sides of herself in filmmaking and storytelling.”
Reflecting on the lessons she took from 2025, the actress emphasised the importance of consistency over trends in sustaining relevance.
“It taught me that trends are important, but consistency is far more important,” she noted. “Consistency outweighs trends, alongside the need to reinvent oneself. If something isn’t working, you try again.
Even when something has worked for a long time, there is always room to create and explore more. With consistency comes relevance, and people begin to trust your voice. That’s how you stay relevant.”
